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Researchers
Mehmet Sağlam
Mehmet Sağlam
Asst. Prof. Dr.
İSTANBUL TİCARET ÜNİVERSİTESİ
Publication
13
Review
23
CrossRef Cited
6
13
Publication
23
Review
6
CrossRef Cited
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Summary
Publications
Peer Review
Cited
Research Fields
Statistical Analysis
Marketing
Organisational Behaviour
Institution
İSTANBUL TİCARET ÜNİVERSİTESİ
Popular Publications
AVM ATMOSFERİ UNSURLARININ ALIŞVERİŞ DEĞERİ VE TÜKETİCİLERİN ALIŞVERİŞ DAVRANIŞ BİÇİMLERİ ÜZERİNDEKİ ETKİSİ: ALIŞVERİŞ DEĞERİNİN ARACI ROLÜNÜN İNCELENMESİ
Authors:
Mehmet Sağlam
Published: 2020 ,
Journal of Academic Researches and Studies
DOI: 10.20990/kilisiibfakademik.616943
CITED
1
FAVORITE
2
TOTAL DOWNLOAD COUNT
754
1
CITED
2
FAVORITE
754
TOTAL DOWNLOAD COUNT
An Examination of the Effect of Social Media Marketing on Customer Based Brand Equity
Authors:
Mehmet Sağlam
,
Mohamed Yassir Chaknan
Published: 2022 ,
Avrasya Sosyal ve Ekonomi Araştırmaları Dergisi
DOI: -
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
551
0
CITED
1
FAVORITE
551
TOTAL DOWNLOAD COUNT
The Serial Mediation Effect of Brand Love and Brand Reputation on The Effect of Celebrity Endorsements in Advertising on Consumer Behavioral Intention
Authors:
Esra Ablak
,
Mehmet Sağlam
Published: 2022 ,
Gümüşhane University Journal of Social Sciences Institute
DOI: -
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
382
0
CITED
1
FAVORITE
382
TOTAL DOWNLOAD COUNT
KEY THEMES IN BRAND REPUTATION RESEARCH: A BIBLIOMETRIC ANALYSIS WITH VOSVIEWER SOFTWARE
Authors:
Mehmet Saglam
Published: 2022 ,
Research Journal of Business and Management
DOI: 10.17261/Pressacademia.2022.1536
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
938
0
CITED
1
FAVORITE
938
TOTAL DOWNLOAD COUNT
Investigation of the Effects of Influencer Characteristics on Repurchase Intention, Wom and Willingness to Pay More
Authors:
Duygu Yavuz
,
Mehmet Sağlam
Published: 2023 ,
Süleyman Demirel University Visionary Journal
DOI: 10.21076/vizyoner.1133964
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
411
0
CITED
1
FAVORITE
411
TOTAL DOWNLOAD COUNT
Publications
EXAMINING THE MODERATOR EFFECT OF BRAND TRUST AND ATTITUDE ON THE EFFECT OF ONLINE BRAND EXPERIENCE ON PURCHASE INTENTION
Authors:
Mehmet Sağlam
Published: 2023 ,
Nişantaşı Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.52122/nisantasisbd.1249679
FAVORITE
0
TOTAL DOWNLOAD COUNT
492
0
FAVORITE
492
TOTAL DOWNLOAD COUNT
BIBLIOMETRIC ANALYSIS OF EMPIRICAL STUDIES ON CONSUMER BEHAVIOR IN THE CONTEXT OF SEVEN ECONOMIC THEORIES
Authors:
Mehmet Saglam
,
Zubeyir Celık
,
Kaan Yıgenoglu
Published: 2023 ,
Journal of Management Marketing and Logistics
DOI: 10.17261/Pressacademia.2023.1728
FAVORITE
0
TOTAL DOWNLOAD COUNT
325
0
FAVORITE
325
TOTAL DOWNLOAD COUNT
Investigation of the Effects of Influencer Characteristics on Repurchase Intention, Wom and Willingness to Pay More
Authors:
Duygu Yavuz
,
Mehmet Sağlam
Published: 2023 ,
Süleyman Demirel University Visionary Journal
DOI: 10.21076/vizyoner.1133964
FAVORITE
1
TOTAL DOWNLOAD COUNT
411
1
FAVORITE
411
TOTAL DOWNLOAD COUNT
The Serial Mediation Effect of Brand Love and Brand Reputation on The Effect of Celebrity Endorsements in Advertising on Consumer Behavioral Intention
Authors:
Esra Ablak
,
Mehmet Sağlam
Published: 2022 ,
Gümüşhane University Journal of Social Sciences Institute
DOI: -
FAVORITE
1
TOTAL DOWNLOAD COUNT
382
1
FAVORITE
382
TOTAL DOWNLOAD COUNT
An Investigation of Mediator Roles and the Effects of Learning Organization Approach and Intellectual Capital on Organizational Ambidexterity and Organizations’ Entrepreneurial Orientation: A Comparison of the Service and Production Sectors
Authors:
Mehmet Sağlam
,
Necla Öykü İyigün
Published: 2022 ,
Istanbul Business Research
DOI: 10.26650/ibr.2022.51.804628
FAVORITE
0
TOTAL DOWNLOAD COUNT
900
0
FAVORITE
900
TOTAL DOWNLOAD COUNT
KEY THEMES IN BRAND REPUTATION RESEARCH: A BIBLIOMETRIC ANALYSIS WITH VOSVIEWER SOFTWARE
Authors:
Mehmet Saglam
Published: 2022 ,
Research Journal of Business and Management
DOI: 10.17261/Pressacademia.2022.1536
FAVORITE
1
TOTAL DOWNLOAD COUNT
938
1
FAVORITE
938
TOTAL DOWNLOAD COUNT
An Examination of the Effect of Social Media Marketing on Customer Based Brand Equity
Authors:
Mehmet Sağlam
,
Mohamed Yassir Chaknan
Published: 2022 ,
Avrasya Sosyal ve Ekonomi Araştırmaları Dergisi
DOI: -
FAVORITE
1
TOTAL DOWNLOAD COUNT
551
1
FAVORITE
551
TOTAL DOWNLOAD COUNT
Examining the relationship between innovation, marketing strategies and digitalization in gaining sustainable competition
Authors:
Mehmet Sağlam
,
Muhammed Burak İnan
Published: 2021 ,
Business Economics and Management Research Journal
DOI: -
FAVORITE
0
TOTAL DOWNLOAD COUNT
1932
0
FAVORITE
1932
TOTAL DOWNLOAD COUNT
REKLAMLARDA İKNA MODELLERİNİN DEĞERLENDİRİLMESİ VE SEKTÖREL UYGULAMA ÖRNEKLERİ
Authors: Sinem Gündoğdu,
Mehmet Sağlam
Published: 2021 ,
International Journal of Public Relations AND Advertising Studies
DOI: -
FAVORITE
0
TOTAL DOWNLOAD COUNT
2594
0
FAVORITE
2594
TOTAL DOWNLOAD COUNT
THE EFFECT OF ORGANIZATIONAL AMBIDEXTERITY ON ENTREPRENEURIAL ORIENTATION: COMPARISON OF SERVICE AND PRODUCTION SECTOR / Örgütsel Ustalığın Girişimcilik Yönelimi Üzerindeki Etkisi: Hizmet Ve Üretim Sektörü Karşılaştırması
Authors:
Mehmet Sağlam
Published: 2020 ,
International Journal of Economics Business and Politics
DOI: 10.29216/ueip.790146
FAVORITE
0
TOTAL DOWNLOAD COUNT
638
0
FAVORITE
638
TOTAL DOWNLOAD COUNT
AVM ATMOSFERİ UNSURLARININ ALIŞVERİŞ DEĞERİ VE TÜKETİCİLERİN ALIŞVERİŞ DAVRANIŞ BİÇİMLERİ ÜZERİNDEKİ ETKİSİ: ALIŞVERİŞ DEĞERİNİN ARACI ROLÜNÜN İNCELENMESİ
Authors:
Mehmet Sağlam
Published: 2020 ,
Journal of Academic Researches and Studies
DOI: 10.20990/kilisiibfakademik.616943
FAVORITE
2
TOTAL DOWNLOAD COUNT
754
2
FAVORITE
754
TOTAL DOWNLOAD COUNT
FİRMA VE YÖNETİCİ ÖZELLİKLERİNE GÖRE İHRACAT PERFORMANS DÜZEYLERİNİN İNCELENMESİ: İSTANBUL İLİ İHRACATÇI FİRMALAR ÜZERİNE BİR ARAŞTIRMA
Authors:
Mehmet Sağlam
Published: 2019 ,
Yildiz Social Science Review
DOI: 10.51803/yssr.507155
FAVORITE
0
TOTAL DOWNLOAD COUNT
612
0
FAVORITE
612
TOTAL DOWNLOAD COUNT
The Research on the Voice and Silence Behaviours of Iranian and Turkish Employees According to Their Demographic Characteristics
Authors:
Mehmet Sağlam
,
Beliz Ülgen
, Sahar Mohammadi Bazargani
Published: 2019 ,
Ege Academic Review
DOI: 10.21121/eab.511920
FAVORITE
0
TOTAL DOWNLOAD COUNT
1073
0
FAVORITE
1073
TOTAL DOWNLOAD COUNT
Articles published in
Avrasya Sosyal ve Ekonomi Araştırmaları Dergisi
Business Economics and Management Research Journal
Ege Academic Review
Gümüşhane University Journal of Social Sciences Institute
International Journal of Economics Business and Politics
International Journal of Public Relations AND Advertising Studies
Istanbul Business Research
Journal of Academic Researches and Studies
Journal of Management Marketing and Logistics
Nişantaşı Üniversitesi Sosyal Bilimler Dergisi
Research Journal of Business and Management
Süleyman Demirel University Visionary Journal
Yildiz Social Science Review
Reviews
Alanya Academic Review
Avrasya Sosyal ve Ekonomi Araştırmaları Dergisi
Equinox Journal of Economics Business and Political Studies
Fenerbahçe Üniversitesi Sosyal Bilimler Dergisi
Gaziantep University Journal of Social Sciences
Gümüşhane University Journal of Social Sciences Institute
International Journal of Management Economics and Business
Journal of Aksaray University Faculty of Economics and Administrative Sciences
Journal of Management and Economics Research
Karadeniz Journal of Economic Research
OPUS Journal of Society Research
Pazarlama ve Pazarlama Araştırmaları Dergisi
Sakarya Üniversitesi İşletme Enstitüsü Dergisi
Süleyman Demirel University Visionary Journal
The International Journal of Economic and Social Research
TRT Akademi
Turkish Journal of Entrepreneurship
Turkish Review of Communication Studies
Yildiz Social Science Review
Publications
THE EFFECT OF ORGANIZATIONAL AMBIDEXTERITY ON ENTREPRENEURIAL ORIENTATION: COMPARISON OF SERVICE AND PRODUCTION SECTOR / Örgütsel Ustalığın Girişimcilik Yönelimi Üzerindeki Etkisi: Hizmet Ve Üretim Sektörü Karşılaştırması
Authors:
Mehmet Sağlam
Published: 2020 ,
International Journal of Economics Business and Politics
DOI: 10.29216/ueip.790146
CITED
2
FAVORITE
0
TOTAL DOWNLOAD COUNT
638
2
CITED
0
FAVORITE
638
TOTAL DOWNLOAD COUNT
AVM ATMOSFERİ UNSURLARININ ALIŞVERİŞ DEĞERİ VE TÜKETİCİLERİN ALIŞVERİŞ DAVRANIŞ BİÇİMLERİ ÜZERİNDEKİ ETKİSİ: ALIŞVERİŞ DEĞERİNİN ARACI ROLÜNÜN İNCELENMESİ
Authors:
Mehmet Sağlam
Published: 2020 ,
Journal of Academic Researches and Studies
DOI: 10.20990/kilisiibfakademik.616943
CITED
1
FAVORITE
2
TOTAL DOWNLOAD COUNT
754
1
CITED
2
FAVORITE
754
TOTAL DOWNLOAD COUNT
FİRMA VE YÖNETİCİ ÖZELLİKLERİNE GÖRE İHRACAT PERFORMANS DÜZEYLERİNİN İNCELENMESİ: İSTANBUL İLİ İHRACATÇI FİRMALAR ÜZERİNE BİR ARAŞTIRMA
Authors:
Mehmet Sağlam
Published: 2019 ,
Yildiz Social Science Review
DOI: 10.51803/yssr.507155
CITED
1
FAVORITE
0
TOTAL DOWNLOAD COUNT
612
1
CITED
0
FAVORITE
612
TOTAL DOWNLOAD COUNT
The Research on the Voice and Silence Behaviours of Iranian and Turkish Employees According to Their Demographic Characteristics
Authors:
Mehmet Sağlam
,
Beliz Ülgen
, Sahar Mohammadi Bazargani
Published: 2019 ,
Ege Academic Review
DOI: 10.21121/eab.511920
CITED
2
FAVORITE
0
TOTAL DOWNLOAD COUNT
1073
2
CITED
0
FAVORITE
1073
TOTAL DOWNLOAD COUNT
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