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BIBLIOMETRIC ANALYSIS OF PUBLICATIONS ON LOCAL GOVERNMENT AND MARKETING

Yıl 2023, Cilt: 14 Sayı: 1, 323 - 345, 29.06.2023
https://doi.org/10.54688/ayd.1241136

Öz

The aim of this research is to examine the academic/scientific studies on local government and marketing with the bibliometric analysis method, to try to understand the way the subject is handled in the literature and the network of relations. In the Web of Science Core Collection (WoS) database, academic/scientific studies with both the phrase “local government*” and “marketing” in their title, abstract and keywords were searched without year limitation (1981:2023), and only research articles were included. Attention was paid to include studies in the field of social sciences in the category limitation. 180 articles resulting from these search criteria were included in the analysis. In the visualization of the analyzed data, the Biblioshiny package program in the R software, Canva visual design application and Web of Science were used. According to the findings, the number of publications has increased over the years. Marketing, local government, branding, city, social marketing, governance, tourism are among the most frequently used keywords. Daniel L. Fay, Staci M. Zavattaro and M. Blair Thomas, who are among the most cited authors, are also the authors with the most publications in the sample formed within the scope of the research. The subject has been studied more in the field of business and management.

Kaynakça

  • Aktalay, A. (2010). Yeni Kamu Yönetimi Anlayışı Çerçevesinde Merkezden Yönetim ve Yerinden Yönetim Arasındaki Denetim İlişkisi. (Yayımlanmamış Doktora Tezi), Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü, İzmir.
  • Altunışık, R., Özdemir, Ş, & Torlak, Ö. (2017). Pazarlamaya Giriş. Sakarya Yayıncılık.
  • American Marketing Association (21.01.2023) What Is Marketing? What is Marketing? — The Definition of Marketing — AMA
  • Andreasen, A. R. (1994). Social Marketing: Its Definition and Domain. Journal of Public Policy & Marketing, 13(1), 108–114. https://doi.org/10.1177/074391569401300109
  • Anholt, S. (2007). Competitive Identity The New Brand Management for Nations, Cities and Regions. Palgrave Macmillan
  • Aria, M., & Cuccurullo, C. (2017). bibliometrix: An R-tool for comprehensive science mapping analysis. Journal of Informetrics, 11(4), 959-975.
  • Bassano, C., Barile, S., Piciocchi, P., Spohrer, J.C., Iandolo, F., & Fisk, R. (2019). Storytelling about places: Tourism marketing in the digital age. Cities, 87, 10-20. https://doi.org/10.1016/j.cities.2018.12.025.
  • Bibliometrix, (2022). https://www.bibliometrix.org/home/index.php/layout/biblioshiny
  • Deehr, R.C., & Shuman, A. (2009). Active Seattle: Achieving Walkability in Diverse Neighborhoods. American Journal of Preventive Medicine, 37(6), 5403-5411.
  • Derviş, H. (2019). Bibliometric Analysis using Bibliometrix an R Package. Journal of Scientometric Res., 8(3), 156-160. https://doi.org/10.5530/jscires.8.3.32
  • Donthu, N., Kumar, S., Mukherjee, D., Pandey, N., & Lim W.M. (2021). How to conduct a bibliometric analysis: An overview and guidelines. Journal of Business Research, 133, 285-296. https://doi.org/10.1016/j.jbusres.2021.04.070.
  • Dryglass, D., & Salamaga, M. (2018). Segmentation by push motives in health tourism destinations: A case study of Polish spa resorts. Journal of Destination Marketing & Management, 9, 234-246.
  • Edmiston, K. D. (2003). State And Local E-Government: Prospects and Challenges. The American Review of Public Administration, 33(1), 20–45. https://doi.org/10.1177/0275074002250255
  • Eshuis, J., & Edwards, A. (2013). Branding the City: The Democratic Legitimacy of a New Mode of Governance. Urban Studies, 50(5), 1066–1082. https://doi.org/10.1177/0042098012459581
  • Eshuis, J., & Klijn, E.H. (2013). Place Marketing as Governance Strategy: An Assessment of Obstacles in Place Marketing and Their Effects on Attracting Target Groups. Public Administration Review, 73(3), 507-516.
  • Eshuis, J., Klijn, E.H., & Braun, E. (2014). Place marketing and citizen participation: branding as strategy to address the emotional dimension of policy making? International Review of Administrative Sciences, 80(1), 151–171. https://doi.org/10.1177/0020852313513872
  • Fornell, C., & Larcker, D. F. (1981). Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics. Journal of Marketing Research, 18, 382-388. http://dx.doi.org/10.2307/3150980
  • Göymen, K. (2010). Türkiye’de Yerel Yönetimler ve Yönetişim: Gereksinmeler, Önermeler, Yönelimler Türkiye’de Yerel Yönetişim ve Yerel Kalkınma, İstanbul: Boyut Yayın Grubu.
  • Grier, S., & Bryant, C.A. (2005). Social Marketing in Public Health. Annual Review of Public Health, 26(1), 319-339. https://doi.org/10.1146/annurev.publhealth.26.021304.144610
  • Gümüş, N. (2018). Sosyal medyanın kamu kurumları tarafından kamusal pazarlama aracı olarak kullanılması: 81 il valiliği üzerinde bir araştırma. AİBÜ Sosyal Bilimler Enstitüsü Dergisi, 18 (4), 189-212.
  • Hankinson, G. (2004). Relational Network Brands: Towards a Conceptual Model of Place Brands. Journal of Vacation Marketing, 10, 109-121. https://doi.org/10.1177/135676670401000202
  • Harvey, D. (1989). From Managerialism to Entrepreneurialism: The Transformation in Urban Governance in Late Capitalism. Geografiska Annaler: Series B, Human Geography, 71(1), 3-17. https://doi.org/10.1080/04353684.1989.11879583
  • Jamal, T.B., & Getz, D. (1995). Collaboration Theory and Community Tourism Planning. Annals of Tourism Research, 22, 186-204. https://doi.org/10.1016/0160-7383(94)00067-3
  • Kaplan, A.M. & Haenlein, M. (2009). The increasing importance of public marketing: Explanations, applications and limits of marketing within public administration. European Management Journal, 27, 197– 212.
  • Kavaratzis, M. (2004). From city marketing to city branding: Towards a theoretical framework for developing city brands. Place Brand Public Dipl, 1, 58–73. https://doi.org/10.1057/palgrave.pb.5990005
  • Kavaratzis, M., & Hatch, M. J. (2013). The dynamics of place brands: An identity-based approach to place branding theory. Marketing Theory, 13(1), 69–86. https://doi.org/10.1177/1470593112467268
  • Klijn, E.H. (2012). Public Management and Governance: a comparison of two paradigms to deal with modern complex problems. 201-214 in The handbook of governance (ed. D. Levi Faur). Oxford University Press.
  • Kotler, P., & Zaltman, G. (1971). Social Marketing: An Approach to Planned Social Change. Journal of Marketing, 35, 8-12. http://dx.doi.org/10.2307/1249783
  • Ley, D. (2017). Global China and the making of Vancouver's residential property market. International Journal of Housing Policy, 17(1), 15-34. https://doi.org/10.1080/14616718.2015.1119776
  • Luo, Z., Wang, X., Zhang, J., & Hu, Y. (2013). Urban scaling-up and endogenous development promoted by continuous city marketing: A case study of Xuyi County, China. Planning Theory, 12(4), 406–424. https://doi.org/10.1177/1473095213491074
  • Olberding, J. C. (2002). Diving into the “Third Waves” of Regional Governance and Economic Development Strategies: A Study of Regional Partnerships for Economic Development in U.S. Metropolitan Areas. Economic Development Quarterly, 16(3), 251–272. https://doi.org/10.1177/089124240201600305
  • Ökmen, M., & Parlak, B. (2010). Kuramdan Uygulamaya Yerel Yönetimler: İlkeler Yaklaşımlar ve. Bursa: Alfa Aktüel.
  • Özel, M. & Polat, C. (2013). Yerel yönetimlerde değişim ve yerel yönetim hizmetlerinde ‘müşteri odaklı pazarlama’ yaklaşımı. Manas Sosyal Araştırmalar Dergisi, 2(1), 41-79.
  • Pike, S., & Page, S.J. (2014). Destination Marketing Organizations and destination marketing: A narrative analysis of the literature. Tourism Management, 41, 202-227. https://doi.org/10.1016/j.tourman.2013.09.009
  • Rundle-Thiele, S. (2022). A reflection on motivating community action to protect an endangered species using marketing. European Journal of Marketing, 56(9), 558-2572. https://doi.org/10.1108/EJM-03-2022-0146
  • Serrat, O. (2017). Marketing in the Public Sector. Knowledge Solutions, 111-118. Asian Development Bank.
  • Sivarajah, U., Irani, Z. & Weerakkody, V. (2015). Evaluating the use and impact of Web 2.0 technologies in local government. Government Information Quarterly, 32 (4), 473-487 https://doi.org/10.1016/j.giq.2015.06.004
  • Štefko, R., Bačík R. & Fedorko R. (2017). City marketing and its impact on income sources of the local government, Polish Journal of Management Studies, 15(1), 244-254
  • Stewart, M. (1994). ‘Between Whitehall and Town Hall:The Realignment of Urban Regeneration Policy in England’. Policy and Politics, 22(2), 133–145.
  • Thomas, M. B., Fay, D. L., & Berry, F. S. (2020). Strategically Marketing Florida’s Cities: An Exploratory Study Into How Cities Engage in Public Marketing. The American Review of Public Administration, 50(3), 275–285. https://doi.org/10.1177/0275074019897599
  • Thomas, M.B., Fay, D.L., & Berry, F.S. (2021). More Than a Logo: Branding Viewpoints from City Managers Leading to Testable Propositions. Public Performance & Management Review, 44(6), 1395-1421. https://doi.org/10.1080/15309576.2021.1897634
  • Thomas, M.B., & Larson, S.E. (2022). The Untapped Potential of Social Marketing: How a Sample of Florida Cities Engage in Its Practice. International Journal of Public Administration, 45(16), 1111-1121. https://doi.org/10.1080/01900692.2021.1950184
  • Thomas, M.R. (2002). A GIS-based decision support system for brownfield redevelopment. Landscape and Urban Planning, 58(1):7-23. https://doi.org/10.1016/S0169-2046(01)00229-8
  • Ţıclău, T., Mora, C., Ţıgănaş, A. & Bacalı, L. (2010). Public marketing as a strategic component of publıc management. a pilot study in Cluj County on the existence of basic marketing conditions in the local public administration in Romania. Transylvanian Review of Administrative Sciences, 31E, 147-167.
  • ULAKBİM. (2023). Bibliyometri Nedir? ULAKBİM Cahit Arf Bilgi Merkezi:. 25 Mayıs 2023, https://cabim.ulakbim.gov.tr/bibliyometrik-analiz/bibliyometrik-analiz-sikca-sorulan-sorular/
  • Volgger, M., & Pechlaner, H. (2014). Requirements for destination management organizations in destination governance: Understanding DMO success. Tourism Management, 41, 64-75.
  • Walsh, K. (1994). Marketing and Public Sector Management. European Journal of Marketing, 28(3), 63-71. https://doi.org/10.1108/03090569410057308
  • Wang, X., Yu, Y., Zhu, Z., & Zheng, J. (2022). Visiting Intentions toward Theme Parks: Do Short Video Content and Tourists’ Perceived Playfulness on TikTok Matter? Sustainability, 14(19), 12206. https://doi.org/10.3390/su141912206
  • Wood, M., & Fowlie, J. (2013). Using community communicators to build trust and understanding between local councils and residents in the United Kingdom. Local Economy, 28(6), 527–538. https://doi.org/10.1177/0269094213497184
  • Zavattaro, S. M., & Adams, F. G. (2016). Bridging the gap: An exploration of how DMO managers use education to overcome challenges. Urban Studies, 53(4), 669–688. https://doi.org/10.1177/0042098014568069
  • Zavattaro, S. M., & Daspit, J. J. (2016). A grounded theoretical approach to understanding innovation in destination marketing organizations. Journal of Vacation Marketing, 22(4), 349–364. https://doi.org/10.1177/1356766715623826
  • Zavattaro, S.M., & Fay, D.L. (2019). Brand USA: A natural quasi-experiment evaluating the success of a national marketing campaign. Tourism Management, 70, 42-48. https://doi.org/10.1016/j.tourman.2018.07.013
  • Zhang, J., Tan, J., & Wong, P.K. (2015). When does investment in political ties improve firm performance? The contingent effect of innovation activities. Asia Pac J Manag, 32, 363–387. https://doi.org/10.1007/s10490-014-9402-z
  • Zhang, J., & Wu, F. (2008). Mega-event marketing and urban growth coalitions: A case study of Nanjing Olympic New Town. Town Planning Review, 79(2-3).
  • Zupic, I., & Cater, T. (2015). Bibliometric methods in management and organization. Organizational Research Methods, 18 (3), 429–472.

YEREL YÖNETİM VE PAZARLAMA KONULARININ BİRLİKTE ÇALIŞILDIĞI YAYINLARIN BİBLİYOMETRİK ANALİZİ

Yıl 2023, Cilt: 14 Sayı: 1, 323 - 345, 29.06.2023
https://doi.org/10.54688/ayd.1241136

Öz

Bu araştırmanın amacı yerel yönetim ve pazarlama konularının birlikte yer aldığı akademik/bilimsel çalışmaları bibliyometrik analiz yöntemiyle incelemek, konuların literatürde işlenme biçimini, ortak temaları ve bu temaların birlikte ortaya çıktığı ilişki ağlarını belirleyebilmektir. Web of Science Core Collection (WoS) veri tabanında yıl sınırlaması yapılmadan (1981:2023) başlık, özet ve anahtar kelimelerinde “local government*” ve “marketing” ifadesi birlikte geçen akademik/bilimsel çalışmalar taranmış konuyla ilgili araştırma makaleleri analize dahil edilmiştir. Kategori sınırlamasında sosyal bilimler alanında yapılan çalışmaların yer almasına dikkat edilmiştir. Bu arama kriterleri sonucunda çıkan 180 makale analize dahil edilmiştir. Analiz edilen verilerin görselleştirilmesinde R yazılımında yer alan Biblioshiny paket programından, Canva görsel tasarım uygulamasından ve Web of Science’dan yararlanılmıştır. Elde edilen bulgulara göre yıllar içinde yayın sayısı artmıştır. Pazarlama, yerel yönetim, markalaşma, kent, sosyal pazarlama, yönetişim, turizm en sık kullanılan anahtar kelimeler arasındadır. En çok atıf yapan yazarlar arasında yer alan Daniel L. Fay, Staci M. Zavattaro ve M. Blair Thomas aynı zamanda araştırma kapsamında oluşturulan örneklemde en çok yayına sahip olan yazarlardır. Konular işletme ve yönetim alanında daha fazla yer almıştır.

Kaynakça

  • Aktalay, A. (2010). Yeni Kamu Yönetimi Anlayışı Çerçevesinde Merkezden Yönetim ve Yerinden Yönetim Arasındaki Denetim İlişkisi. (Yayımlanmamış Doktora Tezi), Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü, İzmir.
  • Altunışık, R., Özdemir, Ş, & Torlak, Ö. (2017). Pazarlamaya Giriş. Sakarya Yayıncılık.
  • American Marketing Association (21.01.2023) What Is Marketing? What is Marketing? — The Definition of Marketing — AMA
  • Andreasen, A. R. (1994). Social Marketing: Its Definition and Domain. Journal of Public Policy & Marketing, 13(1), 108–114. https://doi.org/10.1177/074391569401300109
  • Anholt, S. (2007). Competitive Identity The New Brand Management for Nations, Cities and Regions. Palgrave Macmillan
  • Aria, M., & Cuccurullo, C. (2017). bibliometrix: An R-tool for comprehensive science mapping analysis. Journal of Informetrics, 11(4), 959-975.
  • Bassano, C., Barile, S., Piciocchi, P., Spohrer, J.C., Iandolo, F., & Fisk, R. (2019). Storytelling about places: Tourism marketing in the digital age. Cities, 87, 10-20. https://doi.org/10.1016/j.cities.2018.12.025.
  • Bibliometrix, (2022). https://www.bibliometrix.org/home/index.php/layout/biblioshiny
  • Deehr, R.C., & Shuman, A. (2009). Active Seattle: Achieving Walkability in Diverse Neighborhoods. American Journal of Preventive Medicine, 37(6), 5403-5411.
  • Derviş, H. (2019). Bibliometric Analysis using Bibliometrix an R Package. Journal of Scientometric Res., 8(3), 156-160. https://doi.org/10.5530/jscires.8.3.32
  • Donthu, N., Kumar, S., Mukherjee, D., Pandey, N., & Lim W.M. (2021). How to conduct a bibliometric analysis: An overview and guidelines. Journal of Business Research, 133, 285-296. https://doi.org/10.1016/j.jbusres.2021.04.070.
  • Dryglass, D., & Salamaga, M. (2018). Segmentation by push motives in health tourism destinations: A case study of Polish spa resorts. Journal of Destination Marketing & Management, 9, 234-246.
  • Edmiston, K. D. (2003). State And Local E-Government: Prospects and Challenges. The American Review of Public Administration, 33(1), 20–45. https://doi.org/10.1177/0275074002250255
  • Eshuis, J., & Edwards, A. (2013). Branding the City: The Democratic Legitimacy of a New Mode of Governance. Urban Studies, 50(5), 1066–1082. https://doi.org/10.1177/0042098012459581
  • Eshuis, J., & Klijn, E.H. (2013). Place Marketing as Governance Strategy: An Assessment of Obstacles in Place Marketing and Their Effects on Attracting Target Groups. Public Administration Review, 73(3), 507-516.
  • Eshuis, J., Klijn, E.H., & Braun, E. (2014). Place marketing and citizen participation: branding as strategy to address the emotional dimension of policy making? International Review of Administrative Sciences, 80(1), 151–171. https://doi.org/10.1177/0020852313513872
  • Fornell, C., & Larcker, D. F. (1981). Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics. Journal of Marketing Research, 18, 382-388. http://dx.doi.org/10.2307/3150980
  • Göymen, K. (2010). Türkiye’de Yerel Yönetimler ve Yönetişim: Gereksinmeler, Önermeler, Yönelimler Türkiye’de Yerel Yönetişim ve Yerel Kalkınma, İstanbul: Boyut Yayın Grubu.
  • Grier, S., & Bryant, C.A. (2005). Social Marketing in Public Health. Annual Review of Public Health, 26(1), 319-339. https://doi.org/10.1146/annurev.publhealth.26.021304.144610
  • Gümüş, N. (2018). Sosyal medyanın kamu kurumları tarafından kamusal pazarlama aracı olarak kullanılması: 81 il valiliği üzerinde bir araştırma. AİBÜ Sosyal Bilimler Enstitüsü Dergisi, 18 (4), 189-212.
  • Hankinson, G. (2004). Relational Network Brands: Towards a Conceptual Model of Place Brands. Journal of Vacation Marketing, 10, 109-121. https://doi.org/10.1177/135676670401000202
  • Harvey, D. (1989). From Managerialism to Entrepreneurialism: The Transformation in Urban Governance in Late Capitalism. Geografiska Annaler: Series B, Human Geography, 71(1), 3-17. https://doi.org/10.1080/04353684.1989.11879583
  • Jamal, T.B., & Getz, D. (1995). Collaboration Theory and Community Tourism Planning. Annals of Tourism Research, 22, 186-204. https://doi.org/10.1016/0160-7383(94)00067-3
  • Kaplan, A.M. & Haenlein, M. (2009). The increasing importance of public marketing: Explanations, applications and limits of marketing within public administration. European Management Journal, 27, 197– 212.
  • Kavaratzis, M. (2004). From city marketing to city branding: Towards a theoretical framework for developing city brands. Place Brand Public Dipl, 1, 58–73. https://doi.org/10.1057/palgrave.pb.5990005
  • Kavaratzis, M., & Hatch, M. J. (2013). The dynamics of place brands: An identity-based approach to place branding theory. Marketing Theory, 13(1), 69–86. https://doi.org/10.1177/1470593112467268
  • Klijn, E.H. (2012). Public Management and Governance: a comparison of two paradigms to deal with modern complex problems. 201-214 in The handbook of governance (ed. D. Levi Faur). Oxford University Press.
  • Kotler, P., & Zaltman, G. (1971). Social Marketing: An Approach to Planned Social Change. Journal of Marketing, 35, 8-12. http://dx.doi.org/10.2307/1249783
  • Ley, D. (2017). Global China and the making of Vancouver's residential property market. International Journal of Housing Policy, 17(1), 15-34. https://doi.org/10.1080/14616718.2015.1119776
  • Luo, Z., Wang, X., Zhang, J., & Hu, Y. (2013). Urban scaling-up and endogenous development promoted by continuous city marketing: A case study of Xuyi County, China. Planning Theory, 12(4), 406–424. https://doi.org/10.1177/1473095213491074
  • Olberding, J. C. (2002). Diving into the “Third Waves” of Regional Governance and Economic Development Strategies: A Study of Regional Partnerships for Economic Development in U.S. Metropolitan Areas. Economic Development Quarterly, 16(3), 251–272. https://doi.org/10.1177/089124240201600305
  • Ökmen, M., & Parlak, B. (2010). Kuramdan Uygulamaya Yerel Yönetimler: İlkeler Yaklaşımlar ve. Bursa: Alfa Aktüel.
  • Özel, M. & Polat, C. (2013). Yerel yönetimlerde değişim ve yerel yönetim hizmetlerinde ‘müşteri odaklı pazarlama’ yaklaşımı. Manas Sosyal Araştırmalar Dergisi, 2(1), 41-79.
  • Pike, S., & Page, S.J. (2014). Destination Marketing Organizations and destination marketing: A narrative analysis of the literature. Tourism Management, 41, 202-227. https://doi.org/10.1016/j.tourman.2013.09.009
  • Rundle-Thiele, S. (2022). A reflection on motivating community action to protect an endangered species using marketing. European Journal of Marketing, 56(9), 558-2572. https://doi.org/10.1108/EJM-03-2022-0146
  • Serrat, O. (2017). Marketing in the Public Sector. Knowledge Solutions, 111-118. Asian Development Bank.
  • Sivarajah, U., Irani, Z. & Weerakkody, V. (2015). Evaluating the use and impact of Web 2.0 technologies in local government. Government Information Quarterly, 32 (4), 473-487 https://doi.org/10.1016/j.giq.2015.06.004
  • Štefko, R., Bačík R. & Fedorko R. (2017). City marketing and its impact on income sources of the local government, Polish Journal of Management Studies, 15(1), 244-254
  • Stewart, M. (1994). ‘Between Whitehall and Town Hall:The Realignment of Urban Regeneration Policy in England’. Policy and Politics, 22(2), 133–145.
  • Thomas, M. B., Fay, D. L., & Berry, F. S. (2020). Strategically Marketing Florida’s Cities: An Exploratory Study Into How Cities Engage in Public Marketing. The American Review of Public Administration, 50(3), 275–285. https://doi.org/10.1177/0275074019897599
  • Thomas, M.B., Fay, D.L., & Berry, F.S. (2021). More Than a Logo: Branding Viewpoints from City Managers Leading to Testable Propositions. Public Performance & Management Review, 44(6), 1395-1421. https://doi.org/10.1080/15309576.2021.1897634
  • Thomas, M.B., & Larson, S.E. (2022). The Untapped Potential of Social Marketing: How a Sample of Florida Cities Engage in Its Practice. International Journal of Public Administration, 45(16), 1111-1121. https://doi.org/10.1080/01900692.2021.1950184
  • Thomas, M.R. (2002). A GIS-based decision support system for brownfield redevelopment. Landscape and Urban Planning, 58(1):7-23. https://doi.org/10.1016/S0169-2046(01)00229-8
  • Ţıclău, T., Mora, C., Ţıgănaş, A. & Bacalı, L. (2010). Public marketing as a strategic component of publıc management. a pilot study in Cluj County on the existence of basic marketing conditions in the local public administration in Romania. Transylvanian Review of Administrative Sciences, 31E, 147-167.
  • ULAKBİM. (2023). Bibliyometri Nedir? ULAKBİM Cahit Arf Bilgi Merkezi:. 25 Mayıs 2023, https://cabim.ulakbim.gov.tr/bibliyometrik-analiz/bibliyometrik-analiz-sikca-sorulan-sorular/
  • Volgger, M., & Pechlaner, H. (2014). Requirements for destination management organizations in destination governance: Understanding DMO success. Tourism Management, 41, 64-75.
  • Walsh, K. (1994). Marketing and Public Sector Management. European Journal of Marketing, 28(3), 63-71. https://doi.org/10.1108/03090569410057308
  • Wang, X., Yu, Y., Zhu, Z., & Zheng, J. (2022). Visiting Intentions toward Theme Parks: Do Short Video Content and Tourists’ Perceived Playfulness on TikTok Matter? Sustainability, 14(19), 12206. https://doi.org/10.3390/su141912206
  • Wood, M., & Fowlie, J. (2013). Using community communicators to build trust and understanding between local councils and residents in the United Kingdom. Local Economy, 28(6), 527–538. https://doi.org/10.1177/0269094213497184
  • Zavattaro, S. M., & Adams, F. G. (2016). Bridging the gap: An exploration of how DMO managers use education to overcome challenges. Urban Studies, 53(4), 669–688. https://doi.org/10.1177/0042098014568069
  • Zavattaro, S. M., & Daspit, J. J. (2016). A grounded theoretical approach to understanding innovation in destination marketing organizations. Journal of Vacation Marketing, 22(4), 349–364. https://doi.org/10.1177/1356766715623826
  • Zavattaro, S.M., & Fay, D.L. (2019). Brand USA: A natural quasi-experiment evaluating the success of a national marketing campaign. Tourism Management, 70, 42-48. https://doi.org/10.1016/j.tourman.2018.07.013
  • Zhang, J., Tan, J., & Wong, P.K. (2015). When does investment in political ties improve firm performance? The contingent effect of innovation activities. Asia Pac J Manag, 32, 363–387. https://doi.org/10.1007/s10490-014-9402-z
  • Zhang, J., & Wu, F. (2008). Mega-event marketing and urban growth coalitions: A case study of Nanjing Olympic New Town. Town Planning Review, 79(2-3).
  • Zupic, I., & Cater, T. (2015). Bibliometric methods in management and organization. Organizational Research Methods, 18 (3), 429–472.
Toplam 55 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular Kamu Yönetimi, İş Sistemleri (Diğer)
Bölüm Makaleler
Yazarlar

Muhammet Murat Nalcı 0000-0002-4482-2802

Nazlı Nalcı Arıbaş 0000-0002-4001-7363

Yayımlanma Tarihi 29 Haziran 2023
Gönderilme Tarihi 23 Ocak 2023
Yayımlandığı Sayı Yıl 2023 Cilt: 14 Sayı: 1

Kaynak Göster

APA Nalcı, M. M., & Nalcı Arıbaş, N. (2023). YEREL YÖNETİM VE PAZARLAMA KONULARININ BİRLİKTE ÇALIŞILDIĞI YAYINLARIN BİBLİYOMETRİK ANALİZİ. Akademik Yaklaşımlar Dergisi, 14(1), 323-345. https://doi.org/10.54688/ayd.1241136